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Our Story

The Britegums® story

It took one of America’s top dental implants specialists to solve the question everyone was asking but no one was answering.

The problem

The Britegums® story began at Stanley Dentistry — a renowned full-service family dental practice in Cary, North Carolina. Although Dr. Robert Stanley is one of America’s top experts in dental implantology, a new patient asked him about something he had seen before but didn’t necessarily take note of—dark, blotchy gums. The patient first noticed the discoloration as a teenager and was willing to try almost anything to restore the natural pink color of her gums. 

After proposing an informal survey, Dr. Stanley found that a surprisingly large number of people shared his patient’s condition and many of them had searched unsuccessfully for a solution. At the time there was a “solution” of sorts but it involved cutting or grinding away the gum tissue, leaving patients in pain and out of work for weeks at a time. Most patients opted out of the knives and lasers “solution”, settling instead for a life hiding their smiles. Dr. Stanley knew there was something he could do to help his patient (and many more) regain their confidence. 

The solution

The more research he conducted, the stronger Dr. Stanley’s belief in a true treatment for dark gums became. By studying gum tissue at depth, he discovered that a vast number of people develop a high concentration of melanin (or an imbalance of pigmentation) within their gums during their early teenage years. This pigmentation, though obviously quite visible, only lives within the top layer of gum tissue. 

With this in mind, Dr. Stanley used his extensive dentistry experience and his PhD in mechanical engineering to develop a completely new technique. By combining radio waves and patented custom-made ‘brushes’, an FDA approved electrosurgery instrument can remove the top layer of dark and blotchy tissue, revealing the pink gums that lie underneath. 

The benefits of the process were clear: unlike other procedures, Stanley’s Britegums® was affordable, virtually painless, and came with a very short healing period. Best of all, post-procedure results proved to be long-lasting. Dr. Stanley had managed to find a way to give his patients the pink gums they wanted without forcing them through a painful and expensive procedure.  

A brite future

“I’m so glad that patient came to our office asking about a solution to discolored gums. It allowed us to take the time necessary to develop this new life-changing technology. We were hearing the same stories about people who didn’t want to smile…they would stand in the back of a group photo or not get their picture taken at all. Everyone who has received the Stanley’s Britegums® procedure says that it’s given them confidence and they can’t wait to show off their new pink gums when they smile. That really means the world to us”

— Dr. Stanley

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Britegums Don't Let Blotchy Gums Keep You From Your Smile
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