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What is “Pinkening”?

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“Pinkening” vs. “Whitening”

Here at Britegums, we call our revolutionary procedure gum “pinkening” since that’s what we’re doing to the gums: pinkening them. If you look up the word “pinkening” in the dictionary, you won’t find a definition.

That’s because “pinkening” (as normal as it sounds) isn’t technically a word — at least, not yet. Dr. Stanley came up with the term “pinkening” to describe the results of the Britegums treatment after realizing that it was similar, in many ways, to whitening. Before the teeth whitening craze in the 1980’s, the word “whitening” probably would’ve sounded completely fictitious to the average person. The concept of using chemicals to whiten teeth was abstract in the first half of the twentieth century. But, by the twenty-first century, it has become an accepted part of modern cosmetic dentistry and an accepted part of our vocabulary. 

Getting “Pinkening” into the dictionary

Right now, Britegums and the term “pinkening” are still in that “far-fetched” phase that teeth whitening had to go through. Very few of the hundreds of thousands of people with black gums realize that they can do something to fix their blotchy, uneven smile. Britegums seems like a strange procedure to a lot of people because it’s so unique. While there are seemingly millions of teeth whitening options on the market, there’s only one gum pinkening option. 

Any new cosmetic procedure takes time to become an accepted part of society. At Britegums, we understand that which is why we chose the word “pinkening” to describe the process. Just like whitening, Britegums is fast, easy, and nearly painless. Patients get brighter, pinker smiles after just one affordable session. Pinkening really isn’t too different from whitening. We like to think of Britegums as a whitening option for your gums instead of your teeth.

In the future, we would love to see the word “pinkening” appear in Webster’s Dictionary, right alongside whitening. Maybe with this as its definition: “the act or process of making blotchy gums pink.”

The solution to black gums is here

Every day, we get calls and form submissions from people who had no idea a gum depigmentation treatment was even available. If you’re one of those people, schedule a free consultation to see how Britegums could transform your smile. If you don’t live near a Britegums provider, feel free to ask for a virtual consultation with Britegums inventor Dr. Stanley. He’ll let you know if you’re a good candidate for the procedure and what you can expect pre and post-op.    

What is Crown Lengthening?

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Britegums is a gingival depigmentation procedure so you may be wondering why we’re talking about crown lengthening. After all, crown lengthening (also called gum contouring) seemingly doesn’t have anything to do with melanin in the gums, right? In cosmetic dentistry, patients rarely need just one specific treatment to radically transform their smile. Britegums can “pinken” gums but what if there’s too much gum showing when you smile? In those cases, Britegums can make the gums less noticeable by removing the pigmentation but that won’t modify the shape of your smile. To change that, you’ll want to look into crown lengthening.

How can crown lengthening transform my smile?

Crown lengthening is a procedure where a doctor lifts the gums, revealing more of the teeth. The procedure is for people with (what some people call) “gummy” smiles, or smiles where too much gum is showing.

Gum contouring is the surgical attempt to create a better teeth-to-gum ratio. For people with “small” teeth (i.e. too much gum in the smile line), this procedure can be life-changing. Unfortunately, just like with gum pigmentation, a lot of people don’t realize that there’s something dentists can do to correct a gummy smile.

Does gum contouring always work?

Gum contouring and crown lengthening are more of a gamble than Britegums. The surgery is somewhat invasive and the gum tissue can, in certain cases, grow back. The healing period after gum contouring is long and, for some, a little uncomfortable. It is undoubtedly an oral surgery so it comes with its own risks and concerns. 

Doctors typically recommend crown lengthening for patients with severe gummy smiles or patients with an uneven gum line. If the gum line isn’t symmetrical, the doctor might only have to shape the gum above one or two teeth instead of the entire smile line. Lots of people have uneven gums over their laterals (the teeth right next to your two front teeth). One may look a little “larger” than the other. Gum contouring can correct that.

Before you get crown lengthening, make sure you’ve talked to your doctor about whether or not you’re a good candidate. The best candidates for any cosmetic dental procedures (Britegums included) have healthy teeth and healthy gums. If your gums are bleeding or inflamed (signs of periodontal disease), the chances of the surgery being a success go down. Make sure to get cavities filled and scaling done before your surgery.

 Where can I get crown lengthening and Britegums?

If you want to know if crown lengthening combined with Britegums is right for you, schedule a consultation with Dr. Robert Stanley, the inventor of Britegums. He’s performed many crown lengthening surgeries and knows what a candidate for the procedure looks like. If you live outside of the Cary, North Carolina area, you can also schedule a virtual consultation. We’ll see you soon!

Black or Brown Gums in Children

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Dark gums can appear in anyone, of any age. If you have dark gums, there’s a good chance your child will have them too. That’s because the most common cause of black gums in children is heredity and ethnicity. If they have a lot of melanin in their skin, that melanin could appear in their gums as dark spots. 

Unfortunately, ethnicity isn’t the only factor when understanding and diagnosing dark gums in kids. There are a few other reasons why your child might have dark gums — all of which are connected to serious illness. As with adults, improper oral hygiene and severe plaque build-up can cause swollen, discolored gums. Internal bleeding may cause spontaneous darkening of the gums. Necrosis of the gum tissue and HIV can also cause a child’s gums to look dark and discolored. 

Necrotizing Tissue

Sometimes, the death of gum tissue can be attributable to trench mouth (known clinically as ulcerative gingivitis).

This painful swelling of the gums is caused by a surfeit of bacteria in the mouth. “Trench mouth” takes its name from World War I, when soldiers who spent long periods in trenches would develop the condition due to a lack of oral hygiene.

In today’s times (where poor oral hygiene is less common), emotional stress, inadequate nutrition and infections in the mouth and neck can also cause trench mouth. All these factors point to problem in the home and should be managed carefully by professionals.

Symptoms of trench mouth include:

  • Ulcers between teeth
  • Foul breath
  • Bad taste
  • Fever
  • Gum inflammation
  • Gray film
  • Pain
  • Bleeding due to any pressure applied (as in brushing)
  • Fatigue


While black gums in infants are usually due to genetics, this characteristic can also be caused by teething. As their baby teeth come in, the gums may become a little swollen and discolored. 

If, however, this spotting appears to be spreading, internal bleeding should be suspected. Any sudden changes in the coloration of gum tissue in infants and children should be investigated immediately.


Most cases of dark gums in children are due to a preponderance of melanin in the body. Melanin production is determined by heredity and is the reason for different hair and skin colors. The more melanin you have, the darker your skin, hair, and potentially gums will be.

If you’ve ruled out all the other reasons for dark gums in your child, it may be time to sit down with them and explain how genetics works and why their smile is the way it is. Kids love to question things so, at some point, they’re probably going to ask about the dark spots on their gums. Remind them that it’s completely normal to have black gums, just as it’s completely normal to have dark hair or skin.

As they get older, they’ll either forget their self-consciousness about their gum tissue pigmentation or feel compelled to do something about it.  Some adults with dark gums are perfectly happy with them. Others, not so much.


Not so long ago, there were no real options to black gums treatment. Some doctors used knives and lasers to cut away at the gum tissue but the results were painful and temporary. But now, the revolutionary Britegums treatment has changed the game. Britegums is the virtually painless, extremely fast, and 100% safe way to get the pink gums you deserve.

When a patient approached Britegums creator Dr. Robert Stanley about her splotchy gums, he spent months investigating how to remove the pigmentation. He discovered that there wasn’t a viable option for gingival depigmentation on the market yet. That’s when he knew he needed to do something.

Using radio waves and patented brushes, Britegums removes the superficial layer of tissue, taking the melanin responsible for the pigmentation with it.

Contact us to find out more about Britegums.

Why Are My Gums Purple?


You take good care of your teeth and you’re proud of them — as you should be! Your smile is often times the first thing people see and you want yours to be perfect. Maybe you’ve gone through orthodontics or whitening to get your teeth the right shade and alignment but you’re still struggling to get the look you want because of the color of your gums. The splotchy dark spots on your gums are ruining the smile you’ve worked hard to get.

Gum pigmentation is a common but rarely discussed problem. Tons of people have it but few know why or how to correct it. We’re trying to break down some of the mystery around dark gums, one question at a time! The first one (and the most commonly asked one) is why?

We hear this question a lot at Britegums: Why are my gums splotchy? Why are my gums dark? Why are my gums purple?


For many people with dark or unevenly pigmented gums, the answer may simply be melanin. Those who have a lot of melanin in their bodies naturally have darker skin tones. Those who have little are naturally paler. Melanin is what allows skin to tan and a lack of it is what causes skin to burn.

Melanin can appear differently in different parts of the body. While it gives even color to the skin, it appears as blotchy patches in the gums. 


In rarer cases, the color of your gums can change as you get older. If this change isn’t accompanied by any symptoms (like pain or bleeding), it’s a naturally occurring process that’s harmless. It might be a little distressing to see such a big change in your smile but it’s not necessarily a reason to worry. 

Of course, if this does happen to, talk to your dentist about your current health. Even if you feel perfectly fine, there may be an underlying health-related issue.


Everyone knows smoking is bad for you but you probably don’t know about what it can do to your gums. Longterm smoking can lead to a condition called Smoker’s Melanosis which is gum pigmentation related to tobacco consumption. Your gums may become purple or brown and your palate and the insides of your cheeks may also change.

Purple or brown gums in smokers is a bad sign. Unlike with melanin, dark gums from smoking may signal gum disease or even oral cancer. if you notice your gums changing color from smoking, go to your dentist immediately. 


There are a few medications currently available that are linked to changes in gum tissue pigmentation. If you notice a change in your gums after starting a new medication, talk to your doctor about it. Most of the time, these are purely cosmetic symptoms of the medicine but for some, it could be a sign of a deep-rooted illness. It’s always a good idea to check with your doctor when something as drastic as your gum color suddenly changes. 

Gum Disease

Gum disease (also called periodontal disease) may actually be causing your gum discoloration. Periodontal disease is essentially a bacterial infection beneath the gums that can cause gum loss, bone loss, and tooth loss. In short, it isn’t pretty.

As the disease worsens, gums can change shape and color. Patients report seeing their gums swell and become discolored as the bacteria eats away at the tissue.

If you see a purple spot develop on your gums, please go to your dentist to have it examined. It could be linked to periodontal disease or it could be a sign of oral cancer. The only time you don’t need to be concerned about gum discoloration is when you’ve had it your whole life. If you see it develop, it’s best to get it looked at.


If you’ve been to your dentist to ensure you’re not suffering from any of the conditions noted, but you’re still self-conscious about your purple gums, we have an answer.

Patented Britegums technology is the contemporary solution to hyperpigmentation in the gum tissue. Fast and virtually painless, Britegums is also long lasting (sometimes permanent) and affordable.

Find out more about this unique treatment for dark and uneven gum pigmentation to discover if Britegums is right for you.

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Are Black Gums Permanent?

The Real Fact Of Black Gums You Should Know

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Are black gums permanent?

Most of the people who want to get Britegums originally assumed that their gum discoloration wasn’t something they could get rid of. Dermatologists can remove freckles and moles but there are few solutions for large swatches of discoloration (birthmarks, etc.) — and that’s talking about discoloration on the skin. Gum pigmentation is a whole different (and harder) game.

With every passing year, medical specialists make small but steady steps toward better technology. Things that seemed impossible twenty years ago have become routine procedures today. Just look at dental whitening. In the 1960’s, no one had even heard of the term “whitening”. By 2000, it had become an accepted term for a popular procedure.

As cheesy as it sounds, the “impossible” truly is possible — as long as someone has enough time and determination.

Developing Britegums®

A few years ago, Dr. Robert Stanley had both. He had numerous patients in his Cary, North Carolina office asking about their discolored gums and he knew he needed to at least try to find a solution. For months, he poured over dentistry journals and engineering textbooks, trying to piece together a feasible way to remove melanin from the gums without destroying the delicate tissue with lasers or knives.

Finally, he discovered that radio waves have the ability to “magnetically” lift melanin and melanocytes (melanin factory cells) without damaging the pink tissue. At the time, dermatologists were already using radio waves to remove moles and freckles but the tools they used were too rough for use on sensitive gingival tissue. This is where Dr. Stanley used his engineering background to design a tiny brush that could gently emit radio waves without causing gum damage. 

After designing the brush, Dr. Stanley rigorously tested the Britegums® process. It proved to be safe, easy, and incredibly effective at “pinkening” gums. After finishing a healing period, Britegums® patients have pink, healthy gums and the smile they’ve always wanted. The success of the treatment proved that spotty, black gums do not have to be permanent. 

Am I a good Britegums®️ candidate?

Interested in brightening your dark gums? Britegums® may be the gum brightening solution you’ve been looking for. Before signing up for a consultation, make sure you meet the following parameters:

  • You have dark spots or dark patches on your gums that are not cancerous. If the spots developed recently, please have your dentist look at them as they are most likely not caused by melanin production. People with excess melanin in their gums are typically born that way.
  • You do not have any outstanding dental treatment. As with any cosmetic procedure, we want your teeth and gums to be healthy prior to treatment. Britegums® providers cannot perform Britegums® on patients with periodontal disease. Please make sure you’re up to date on your dental cleanings and have healthy gums before coming in for a consultation.

If you answered “yes” to both of those, we’d love to schedule a complimentary consultation with you! During the in-person or virtual consultation, you’ll have the opportunity to talk with a Britegums® provider about the process. They’ll go over prices, aftercare, and the procedure itself. 

Ready to get started? Give us a call at 1-866-274-8348. We’ll see you soon!

Should I Be Worried About My Dark Gums?

Everyone knows that gums are supposed to be pink but not everyone knows that tons of people don’t have pink gums. A significant amount of the population has an excess of melanin in their gums. This melanin appears as dark (typically a brown-ish color) spots. “Black gums,” as they’re sometimes referred to as, typically occur naturally, though they can be linked to smoking and certain illnesses. For most black gums sufferers, the cause is genetic. If your parents have black gums, there’s a good chance you do too.

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Black gums can look a little alarming but they aren’t dangerous in the traditional sense. The coloring comes solely from melanin — the stuff that gives skin its color. People are oftentimes surprised by this because the melanin in the gums develops in uneven patches rather than just flat color like with skin. Most Britegums patients aren’t necessarily concerned about the color of their gums — they’re concerned about how asymmetrical the dark spots make their smile. Dark gums are fine but splotchy gums can ruin a perfectly good smile.

Black gums won’t give you some sort of terrible illness. They’re not a symptom of cancer or heart disease. Your doctor won’t give you a prescription to treat them. Still, that doesn’t mean they’re not negatively affecting your health. Why do people get braces? Because they don’t like their crooked teeth. Why do people get whitening? Because they want a whiter smile. Why do people get Britegums? Because they’re tired of feeling embarrassed by their gums.

No one should have to go through life feeling like less because of their smile. How you perceive yourself has a huge impact on your mental health. Being confident in your imperfections is great but people who want to change their appearance shouldn’t feel bad about doing so. Tons of people with black gums dislike how they affect the symmetry of their smile. With Britegums, they can easily and quickly “pinken” their gums as easily as they would whiten their teeth.

Can I Lighten My Black Gums?

Tired of living with dark, blotchy gums? Although you may feel like it sometimes, you aren’t the only one. Thousands of people are eagerly looking for ways to quickly and easily lighten their gums. The thing is, until very recently, there wasn’t a true solution to black gums. Some dentists used knives and razors to cut out the pigmented gums but that was painful for the patients and it usually only presented temporary results. Within a few months, the patient’s dark gums would return, just as bad as they were before.

People started to try home remedies to lighten their gums, from lemon juice to baking soda. As with most home remedies, the effects were less than stellar. Any slight changes were also temporary. It seemed, for everyone who was looking, that there was no clean-cut answer to cosmetically altering black gums.

A few years ago, there wasn’t but now we have Britegums. Dr. Robert Stanley of Stanley Dentistry discovered a way to remove melanin from the gums using radio waves instead of harsh blades or lasers. The radio waves work to gently remove just the melanin and not the sensitive gum tissue, like with past procedures. This means there’s minimal pain and downtime for the patient. In most cases, the procedure takes less than half an hour and within just a few days, the patient’s back to their normal routine. Dr. Stanley usually prescribes Tylenol for his patients who do feel a little sensitivty post-procedure.

The ease of the procedure is great but the results are what really set Britegums apart from other so-called dark gums “solutions.” Instead of just masking dark gums or getting rid of melanin but not melanocytes (the cells that produce melanin), Britegums gets to the root of the dark spots. The radio waves remove both melanin and melanocytes so the melanin won’t come back. The majortity of the time, Britegums patients have pink gums for life. If the dark spots on your gums do return after getting Britegums, contact your provider and let them know. They should offer free touch-ups for patients who see pigment returning.

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Home Remedies for Black Gums

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Gum Brightening From Home?

The world is full of instant cures for just about everything. Around every digital corner of the internet, home remedies abound and while some of them are genuinely useful, others are suspect. With the rise of e-commerce, the traveling snake oil salesman has grown longer legs, covering not just a small territory in horse and wagon, but the entire world. Every day, thousands of people spend buckets of money on things they only hope will help their problems. At least half the time, those miracle products end up in the trash.

If you’re lightening your gums at home or thinking about doing it, it’s important to keep that in mind. If there was a “miracle cure” for dark gums that you could buy at Food Lion, no one who doesn’t like their dark gums would have black gums. Everyone would use that cure instead of having to look for something else.

With that being said, there are a few ways you can, allegedly and temporarily, lighten your dark gums at home. These methods aren’t tried and true — results vary from person to person. Still, if you’re looking for a quick, easy way to lighten your gums, they might work. If you’re looking for a way to permanently lighten your gums, we’ll get to that a little later.

Mileage May Vary

The first thing you need to know is that your level of success with these DIY solutions will vary. They won’t work for everyone because of natural differences in body chemistry. As with most home remedies, they never work 100% of the time on every single person. Some people may see some dramatic change while others might not see any change. It all depends on the individual.

Still, if you really want a quick fix, it’s worth a shot. Here are some methods of lightening your gums at home which may temporarily reduce multifocal gingival pigmentation:

  • Eucalyptus oil: With natural anti-bacterial and anti-inflammatory properties, just a small drop of this stuff will help you control harmful oral bacteria, as well as calm inflammation. The oil is rumored to lighten pigment in the gums for certain people. Even if it doesn’t, eucalyptus oil (in small quantities) is great for oral health. 
  • Clove: Like eucalyptus oil, clove is a natural anti-inflammatory and anti-bacterial. Clove also stimulates the repair of damaged gum tissue. Use the leaf of the clove and massage it directly onto your gums. You may see some slight lightening after a few weeks of regular use.
  • Sesame oil: Known to draw out toxins, sesame oil also effectively stops plaque and tartar buildup and loosens what’s already lurking around your teeth. Removing these harmful elements helps restore good oral health. Swish a little around in mouth after brushing. Heat the oil before use to make it more effective in toxin absorption.

See What We Did There?

These DIY remedies have been rumored to help lighten gums in particular people. Do they really work? Sort of. The real trick is regular use but the truth is minor results. Just like with at-home whitening, you cannot expect an overnight change from a home remedy. It just isn’t going to happen. 

We’re not going to lie. The most compelling reason to use these natural helpers is not lightening your gums. It’s improving your oral health. If your gum discoloration comes from periodontal disease, these home remedies could help fight off some of the bacteria that are multiplying beneath your gums.

All three of the DIY products we listed will help you when it comes to your next dental appointment. Will they help transform your gums? Probably not. 

We like science at Britegums®. We like it because it’s tested and empirically proven. Britegums is the proven way to get those lighter, more uniform gums you’ve been searching for. 


Fast, virtually painless and enduring, Britegums® is a patented treatment to reduce gum pigmentation. Learn all about the revolutionary process here

Contact us to find a provider in your area!

The Alternative to Gum Bleaching

Gum bleaching is how dentists would try to remove gum pigmentation in the past — the keyword there being tried. Using painful lasers, dentists would literally burn away an entire layer of gum tissue in the hopes of getting rid of the melanocytes (which produce pigment-causing melanin). This expensive treatment only worked a fraction of the time and the recovery time was lengthy. For most gum bleaching patients, the results were temporary at best with the pigment reappearing a few years later. 

Lots of people want to remove the dark spots from their gums but not everyone realizes how dated the laser gum bleaching technique is. Although a lot of dental offices manage to make gum bleaching sound good on paper, there are numerous glaring downsides. Longevity, pain, and cost are just a few of the reasons why Dr. Robert Stanley decided to go beyond traditional gum bleaching and find a better treatment for dark gums.

Say Good-Bye to Bleaching

His invention, Britegums, gives better results with less pain when compared to traditional gum bleaching. Instead of harshly “bleaching” the gumline, Britegums gently lifts only the pigmented areas using radiowaves and brushes. There’s hardly any downtime and most patients are able to get back to their daily lives hours after the procedure. The procedure is faster, easier, and cheaper for the patient than gum bleaching.

If you’ve been considering getting gum bleaching done, schedule a Britegums appointment instead. Even if you are not located near a Britegums provider, Dr. Stanley does virtual consultations for potential patients. The procedure is the more innovative alternative to gum bleaching that will undoubtedly yield better, more permanent results.

Britegums Don't Let Blotchy Gums Keep You From Your Smile